Aurea Customer Relationship Management

Manage every lead, opportunity, and interaction with all of your prospects and customers – quickly, easily, and effectively.

Sales & Marketing
Customer Relationship Management

Keep pace with modern business with the comprehensive ACRM solution

Sales teams need the right tool to make rapid decisions in today’s fast-paced sales environment. ACRM gives sales a holistic view of every interaction and every contact with deep analytic insight powered by AWS.

Full suite of mobile apps

Whether on the road, at a point-of-sale, or in a meeting, Aurea’s mobile CRM solutions mean you can access customer information, process orders, and comprehensively manage your accounts wherever and whenever. Aurea’s user-friendly mobile CRM solutions are optimized for the mobile devices you use every day, such as smartphones, tablets, iPads, and laptops, and are tailored to fit your specific device and platform needs.

Explore Aurea CRM Mobility Suite

Hybrid cloud deployment model

The Aurea hybrid cloud deployment model leverages the best of AWS to deliver improved availability over on-premise deployments, greater scalability, and lower TCO. Every aspect of monitoring, ops, upgrades and maintenance falls under higher levels of accountability and scrutiny, while customizations and one-off integrations become part of a supportable, maintained, tested, extendable, and documented system.

Learn more about cloud-based ACRM

Increase performance speed by 6x

Aurea CRM Enterprise offers a superior platform for growth and innovation, including up to 6x faster performance than the standard edition, streamlined UX, additional add-ons and integrations, and Platinum Support.

Meet the most intelligent CRM ever — so reps can sell even more

ACRM NextGen is coming, and it will transform your CRM from providing basic automation to delivering deal-closing intelligence. Backed by the power of AI and machine learning:

  • Reps will know exactly which customers are ready to buy, and which are in danger of leaving
  • Critical customer data will stay constant up to date, so every decision is made with real-time information
  • You get access to all these insights from anywhere — using an effortless, voice-activated experience.

A more frictionless experience, built on the public cloud

It’s not possible to build this level of innovation into a legacy, on-prem solution. Instead, we’re building NextGen ACRM on AWS. That means:

  • Your CRM will continually get smarter, using powerful cloud-based AI and machine learning to analyze data and predict the best possible opportunities.
  • Reps can take ACRM with them everywhere. With Amazon Lex (the same natural language interface used by Alexa), reps can get account information, update records, and even schedule follow-ups with the power of their voices.

You don’t have to pick on-prem or cloud. You can have both.

We know you can’t abandon the functionality and integrations you depend on in your on-prem Aurea CRM. That’s why going “NextGen” with Aurea CRM isn’t all or nothing. Your current CRM will work seamlessly with our next-gen cloud platform — so you get all the innovations of our next-gen Aurea CRM, while gradually transitioning to the cloud.

With NextGen, expect incredible results

Just some of the results you can expect include:

  • More sales opportunities
    ACRM NextGen uses AI to find the best sales opportunities for reps — giving them more time to sell.  
  • Better decision making
    With NextGen, ACRM will automatically gather information from external sources about customers and prospects — giving reps real-time, actionable insights to start more meaningful conversations.
  • Higher retention
    ACRM NextGen continuously analyzes which customers are in danger of leaving, and proactively notifies the account team.
  • Greater efficiency
    Reps won’t have to access data from the desktop. They can get immediate access to critical customer data instantly, from any device.
  • A more modern, hands-free experience
    Just like Alexa, reps can use their voice to interact with ACRM — accessing customer information, providing updates, and even scheduling follow-ups.
  • Powerful, enterprise-wide search
    Reps can find everything they need, from anywhere in the company. ACRM NextGen will find anything, instantaneously — from past RFP’s and new legal boilerplates to the right people and expertise to bring together for a deal.

Sales intelligence: Aurea CRM + FirstRain

With FirstRain, ACRM tells sales reps where to spend their time and how, using predictive analytics to identify deal threats, accelerators, and valuable
reasons to check in. The result? More opportunities, more customer engagement, and more revenue.

Read the datasheet

Predictive analytics: Aurea CRM + Infer

Infer leverages proven data science to rapidly identify your most promising prospects, build hyper-targeted segments, and personalize outreach at scale, often resulting in significantly increased conversion rates on inbound and outbound campaigns.

Explore Infer

Collaborative CRM: Aurea CRM + Jive

Jive is the gateway to your most valuable assets – your people and your knowledge. It’s the perfect complement to ACRM, bringing together your sales teams and other stakeholders in one place to pursue opportunities and close deals faster and more successfully than ever before. Everyone involved in the deal can work together from anywhere, using their favorite desktop or mobile device.

Discover Collaborative CRM

Customer engagement: Aurea CRM + Aurea Campaign Manager

Easily send targeted emails to your CRM contacts and record every interaction with the integration of Campaign Manager and CRM. This integration provides the ease of use your digital marketing team needs with the tracking of client communications wanted by Sales. Capture it all from how every email performs from open-to-click-through by connecting Aurea Campaign Manager with ACRM.

Learn More

See Collaborative Aurea CRM in action

Watch the overview video to see how ACRM + Jive deliver a one-two punch for your sales force.

Activate your Unlimited benefits:

Your subscription includes every Aurea product, plus onboarding to get started.

Meet Worx, your new customer hub

AureaWorks is now Worx, a personal, centralized, modern community experience.