Lyris is now
Aurea Email Marketing

Award-winning e-mail automation software, used by more than 5,000 companies worldwide.

Combining Lyris software with Aurea’s global technology and delivery teams lets us accelerate the pace of innovation so clients can engage even more meaningfully with their customers at scale, across every channel.

Scott Brighton, Aurea CEO

Decades of industry leading email marketing across every channel

Lyris Technologies – now Aurea Email Marketing – is a leading digital messaging platform. For more than 20 years, Lyris solutions have helped companies engage in customer conversation, increase conversion, and achieve higher returns on marketing investments by better automating, integrating, and optimizing customer engagement programs, like email marketing.

The Lyris solutions portfolio includes award-winning messaging automation software, digital marketing strategy and deliverability services, and a flexible integration framework that revolutionizes the way marketers can extend digital messaging across the enterprise.

Lyris delivers mature, field-tested email marketing capabilities, as an industry leading cloud-based or on-premise solution that lets customers easily, segment, target, and measure the effectiveness of email campaigns on every device.





Tens of Billions


Aurea Email Marketing helps us monetize our offers on a larger scale.

Our customers now have access to the most powerful email and digital messaging platform, with our commitment to help them become even more successful than they were before.

Scott Brighton, Aurea CEO

Richer Customer Engagement

Today’s customers expect meaningful marketing messages – at the right time, via the right channel. With Lyris, Aurea expands our Customer Engagement capabilities to deliver a 360-degree view of customers everywhere.

Lyris – now Aurea Email Marketing – delivers a comprehensive suite of email marketing capabilities designed to help you maximize campaign ROI, while delivering a precisely targeted, meaningful message for every customer.

Get your customers even more engaged

Discover our full suite of integrated solutions for creating truly transformative customer experiences across every channel.