Deliver the right message at the right time with cloud-based email marketing
Aurea Campaign Manager (ACM) delivers mature, field-tested digital marketing capabilities in the cloud. With ACM, marketers can quickly and easily create and manage multiple campaigns, engage with customers across their brand journey, and measure the effectiveness of your digital communication across every channel.
- Features & Benefits
- New & Noteworthy
- Integrate & Expand
Features & Benefits
Robust campaign management
Improve segmentation by incorporating behavioral data. ACM automates email messages for trigger and drip campaigns and manages mailing lists, contacts, and segments for strong deliverability.
Data-driven segmentation and targeting
Create a 360-degree view of your customer to enable granular list segmentation and targeting. ACM lets you fully leverage behavioral data to get the best results from every campaign.
Powerful analytics to deliver the best results
Track real-time campaign revenue and conversions and evaluate campaigns by conversion, contribution to revenue, and site success.
Improved campaign ROI with A/B testing
Multivariate (or A/B) testing doubles email-driven revenue. Expand your ability to “always be testing” with intelligent and intuitive A/B testing built right into the message creation workflow.
New & Noteworthy
What’s new in the Aurea Product Library?
Recent additions to the Aurea family like SkyVera, Bonzai, Infer, and FirstRain are now available in the Aurea product library. Add predictive analytics, enterprise business intelligence and more to your stack.
Integrate & Expand
CRM + Campaign Manager: Deeply engage your customer base
Easily send targeted emails to your CRM contacts and record every interaction with the integration of Campaign Manager and CRM. This integration provides the ease of use your digital marketing team needs with the tracking of client communications wanted by Sales. Capture it all from how every email performs from open-to-click-through by connecting Aurea Campaign Manager with Aurea CRM.
Need on-premises email marketing? Meet Aurea List Manager
Drive better conversion and more revenue with Aurea List Manager, the trusted on-premises email marketing application that delivers a suite of digital marketing capabilities. It’s designed to help you maximize campaign ROI by delivering precisely targeted messages to every customer.