Lyris Technologies - now Aurea Email Marketing - is a leading digital messaging platform. For more than 20 years, Lyris solutions have helped companies engage in customer conversation, increase conversion, and achieve higher returns on marketing investments by better automating, integrating, and optimizing customer engagement programs, like email marketing.

The Lyris solutions portfolio includes award-winning messaging automation software, digital marketing strategy and deliverability services, and a flexible integration framework that revolutionizes the way marketers can extend digital messaging across the enterprise.

Lyris delivers mature, field-tested email marketing capabilities, as an industry leading cloud-based or on-premise solution that lets customers easily, segment, target, and measure the effectiveness of email campaigns on every device.