FirstRain Case Study

Dun & Bradstreet uses FirstRain to build social business experience


Dun & Bradstreet, a commercial data and analytics company, provides real-time information to their clients so they can better connect with prospects and customers.

The problem? Dun & Bradstreet was struggling to turn social and web data into meaningful information for their customers. The company didn’t want to distract their customers with social buzz or endless lists. Instead, they wanted to provide a deep social business experience.

To solve this problem, the company began searching for a solution that offered relevant analytics. However, it was challenging to find an option that could process data from multiple sources.


D&B chose FirstRain as their partner because the platform could enable its customers to uncover market intelligence. As soon as this deal was in place, the team began rolling out D&B products with FirstRain analytics.

Today, FirstRain provides D&B with customer and market intelligence that the company delivers through its products. The solution gives D&B’s customers a 360-degree view of their prospects. It also unifies relevant social content with D&B’s structure in a way that’s user- friendly.

“We’re excited about the partnership with FirstRain. It’s been a remarkable entry into a whole new space. It’s the first time, to my knowledge, that structured and unstructured data have come together in such a positive way for our customers,” said Laura Kelly, Chief Product Officer at Dun & Bradstreet.

Now, D&B can offer a completely new value proposition that combines structured and unstructured data through their product set. Soon after trying out the improved products, D&B customers say that they’re already finding information more relevant to them.

With FirstRain analytics directly embedded into D&B products, users don’t have to spend hours looking for information. Now it’s easy for sales and marketing to make sense of data.


  • Industry: Information Services
  • Location: Short Hills, NJ
  • Company Size: 5,000-10,000 employees


  • Added FirstRain analytics to D&B products
  • Created a meaningful social business experience
  • Provided customers with more relevant insights
  • Increased customer satisfaction

It’s absolutely critical for us to be able to take social data, structure it in such a way that it’s relevant to our customers, merge it with the data from D&B – the structured data – and put it together so it provides very meaningful and very real-time access for our customers. What FirstRain does for us is to take away that entire process for the salesperson.

Laura Kelly, Chief Product Officer, Dun & Bradstreet