Ignite Logo

These four Ignite products provide critical services to some of the largest companies in the world. We look forward to delivering exponential business value to every customer through the valuable combination of these products and the extended Aurea library.

Scott Brighton, Aurea CEO

Four great products serving 1000+ companies

Ignite is a part of the ESW Capital group of companies and is transitioning certain products to Aurea to drive better synergy and growth. Aurea’s Unlimited library continues to grow with the acquisition of these four Ignite products:

  • FirstRain delivers just-in-time analytics that increase customer engagement and grow revenue.
  • Synoptos provides media intelligence that improves operational decision-making.
  • Trilogy SalesBUILDER gives build-to-order businesses easy product configuration and pricing.
  • Automotive Configuration Management allows new car buyers to configure a car online.





The service is great. It’s very reliable and fast. We know we can trust the Synoptos team to ensure delivery on a timely basis and with the required quality.

VP of IT, Leading rail transport company

This is a powerful opportunity to drive better synergies across customer segments – extending the value for every Ignite customer that uses these products.

Scott Brighton, Aurea CEO

FirstRain, Synoptos and SalesBUILDER are part of our growing Unlimited library.

Discover our full suite of integrated solutions for creating truly transformative customer experiences across every channel.